Client: SumUp
Studio: Ragged Edge
Date: 2026
Studio: Ragged Edge
Date: 2026
Brief
Since 2012, SumUp has been empowering businesses of all sizes to take payments. Today, they’re supporting 4 million businesses across 37 countries, and are continuing to expand the organisation to offer more to consumers. With a mission to unite the merchant and consumer sides of a scaling organisation under one distinct brand, our role was to bring togetherness at the centre of SumUp.
Strategy
Technology makes commerce smoother and smoother. But what really happens when we lose a bit of friction? We begin to rely on algorithms over recommendations. Anonymous handovers over our locals and regulars. SumUp is here to add some positive friction back to our neighbourhoods by connecting people and businesses in real life. By celebrating connected human economies, we’re putting value back on the wonderful real life exchanges between people and businesses creating strong communities, diverse economies and streets full of life.
ConceptWhen technology is purposefully designed to bring people and places together, it creates something that is greater than the sum of its parts. The sum of us is the concept behind the brand, adding meaning to their name and injecting SumUp with that hopeful, bustling energy you only get on a Saturday morning.
Since 2012, SumUp has been empowering businesses of all sizes to take payments. Today, they’re supporting 4 million businesses across 37 countries, and are continuing to expand the organisation to offer more to consumers. With a mission to unite the merchant and consumer sides of a scaling organisation under one distinct brand, our role was to bring togetherness at the centre of SumUp.
Strategy
Technology makes commerce smoother and smoother. But what really happens when we lose a bit of friction? We begin to rely on algorithms over recommendations. Anonymous handovers over our locals and regulars. SumUp is here to add some positive friction back to our neighbourhoods by connecting people and businesses in real life. By celebrating connected human economies, we’re putting value back on the wonderful real life exchanges between people and businesses creating strong communities, diverse economies and streets full of life.
ConceptWhen technology is purposefully designed to bring people and places together, it creates something that is greater than the sum of its parts. The sum of us is the concept behind the brand, adding meaning to their name and injecting SumUp with that hopeful, bustling energy you only get on a Saturday morning.
Brand Concept
Brand Narrative
Tone of Voice
Brand Narrative
Tone of Voice
