Client: RSPCA Assured
Studio: JKR
Date: 2024
Studio: JKR
Date: 2024
Brief
Following the RSPCA rebrand, how do we align their animal welfare subrand, RSPCA Assured, to the masterbrand’s modern and cohesive look and feel, while crafting a distinct personality?
Strategy Inject a playful assuredness to our voice to show that shoppers can be confident in trusting RSPCA Assured for higher animal welfare.
Concept
Highlight RSPCA Assured’s key messaging alongside their nuanced animal knowledge to create a brand voice that sounds uplifting, proud, positive and active.
Strategy Inject a playful assuredness to our voice to show that shoppers can be confident in trusting RSPCA Assured for higher animal welfare.
Concept
Highlight RSPCA Assured’s key messaging alongside their nuanced animal knowledge to create a brand voice that sounds uplifting, proud, positive and active.
Verbal Identity
Messaging
Messaging
