Client: Vranjes Fragrance House
Studio: Made Thought
Date: 2024
Studio: Made Thought
Date: 2024
Brief
Make Vranjes the most iconic Florentine fragrance house in the world by elevating their provenance story through their latest Eau de Parfum collection.
Strategy
Invite audiences to experience the real Florence, in every sense.
Concept
By using Italian words that capture very specific or ‘hard to translate’ meanings to name each scent, we gift a piece of the real Florence to everyone who encounters Vranjes. Together, each scent in the collection tells the real story of a day in the city; unfolding from morning to night and transporting audiences to the very specific locations, moments and feelings being evoked by each fragrance.
Make Vranjes the most iconic Florentine fragrance house in the world by elevating their provenance story through their latest Eau de Parfum collection.
Strategy
Invite audiences to experience the real Florence, in every sense.
Concept
By using Italian words that capture very specific or ‘hard to translate’ meanings to name each scent, we gift a piece of the real Florence to everyone who encounters Vranjes. Together, each scent in the collection tells the real story of a day in the city; unfolding from morning to night and transporting audiences to the very specific locations, moments and feelings being evoked by each fragrance.
Brand Narrative
Eau de Parfum Narrative
Naming Concept
Product Naming
Product Storytelling
Eau de Parfum Narrative
Naming Concept
Product Naming
Product Storytelling
