Client: Granola
Studio: Ragged Edge
Date: 2026
Studio: Ragged Edge
Date: 2026
Brief
Before the rebrand, Granola was already known to Silicon Valley’s tech founders and C-suites. An amazing product with a brand that didn’t match up, our challenge was to turn this well-loved product into a brand that could be noticed, remembered and chosen by knowledge workers everywhere.
StrategyMost AI productivity brands fetishise efficiency, process and speed. To get Granola noticed, our strategy doubled down on what makes it different. Instead of helping knowledge workers jump through the hoops of modern work, Granola helps them focus on what matters: creating the open space to empty out their ideas and do meaningful work.
ConceptThis is the AI brand that captures the messy middle of work. The toil before the breakthrough, the hard work before progress. In a category where most design is cold, clinical and devoid of emotion, Granola stands out for its humanity. Handcrafted, witty and warm. Balancing a lighthearted attitude with the passionate focus to meet ambitious doers where they are.
Before the rebrand, Granola was already known to Silicon Valley’s tech founders and C-suites. An amazing product with a brand that didn’t match up, our challenge was to turn this well-loved product into a brand that could be noticed, remembered and chosen by knowledge workers everywhere.
StrategyMost AI productivity brands fetishise efficiency, process and speed. To get Granola noticed, our strategy doubled down on what makes it different. Instead of helping knowledge workers jump through the hoops of modern work, Granola helps them focus on what matters: creating the open space to empty out their ideas and do meaningful work.
ConceptThis is the AI brand that captures the messy middle of work. The toil before the breakthrough, the hard work before progress. In a category where most design is cold, clinical and devoid of emotion, Granola stands out for its humanity. Handcrafted, witty and warm. Balancing a lighthearted attitude with the passionate focus to meet ambitious doers where they are.
Brand Concept
Brand Narrative
Tone of Voice
Case Study
Marketing Materials
Campaign Copy
Brand Narrative
Tone of Voice
Case Study
Marketing Materials
Campaign Copy
