Client: HDN
Studio: Poppins
Date: 2023
Studio: Poppins
Date: 2023
Brief
Part of the Gordon Ramsay Group, HDN is a cocktail bar underneath Heddon Street Kitchen that is often overshadowed by its bigger brother. How do we entice visitors to venture in?
Strategy
Play up on the cocktail bar’s hidden nature by positioning it as Mayfair and Soho’s worst kept secret.
Concept
Create a flirty, confident and sensual tone of voice that intrigues and invites guests to come downstairs and find out more.
Part of the Gordon Ramsay Group, HDN is a cocktail bar underneath Heddon Street Kitchen that is often overshadowed by its bigger brother. How do we entice visitors to venture in?
Strategy
Play up on the cocktail bar’s hidden nature by positioning it as Mayfair and Soho’s worst kept secret.
Concept
Create a flirty, confident and sensual tone of voice that intrigues and invites guests to come downstairs and find out more.
Verbal Identity
Messaging
Messaging
