Janelle Alanguilan, Copywriter


Client: Chandon Spritz
Studio: Made Thought
Date: 2024

BriefIntroduce the new Chandon Spritz ready-to-pour collection as a challenger spritz that is more natural, more crafted and more convenient.


Strategy
Ready-to-pour gives us a carefree energy that makes us ready for anything.

Concept
Juxtapose Chandon Spritz’ meticulous craft with an effortless spontaneity. Wherever you’re heading and whatever the occasion, Chandon Spritz is ready when you are.
Verbal Identity
Campaign Concept
Campaign Messaging




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