Client: Coppermaker Square
Studio: 3CC
Date: 2022
Studio: 3CC
Date: 2022
Brief
Coppermaker Square is built next to the former Eastern Counties Railways (ECR) Stratford Locomotive Works. How can we leverage this fact through the names of the buildings?
StrategyPay homage to the lesser known pioneers of the UK railway industry as a subtle nod to the apartments’ historic links.
Names
Asquith Xavier – The first black train guard in the UK.
Hettie Bussell – The UK’s first female railway engineer.
Karen Harrison – The first female train driver in the UK.
Trudy Aarons – Joined British Rail as a train guard in 1989 before becoming a train driver.
Nirmal “Nellie” Singh Sandhu – Fought and won a landmark battle for equal opportunities for Asian rail workers.
Julian Hows – One of the first queer train guards of the tube.
StrategyPay homage to the lesser known pioneers of the UK railway industry as a subtle nod to the apartments’ historic links.
Names
Asquith Xavier – The first black train guard in the UK.
Hettie Bussell – The UK’s first female railway engineer.
Karen Harrison – The first female train driver in the UK.
Trudy Aarons – Joined British Rail as a train guard in 1989 before becoming a train driver.
Nirmal “Nellie” Singh Sandhu – Fought and won a landmark battle for equal opportunities for Asian rail workers.
Julian Hows – One of the first queer train guards of the tube.
Naming