https://janellejoycea.cargo.site janellejoycea_ Tue, 24 Dec 2024 12:17:18 +0000 https://janellejoycea.cargo.site en https://janellejoycea.cargo.site/Homepage Tue, 24 Dec 2024 12:17:17 +0000 janellejoycea_ https://janellejoycea.cargo.site/Homepage https://janellejoycea.cargo.site/Information Tue, 24 Dec 2024 12:17:18 +0000 janellejoycea_ https://janellejoycea.cargo.site/Information Currently at Ragged EdgePreviously at Made Thought, JKR, Poppins, 3cc, OKCool, Patch Plants, Symphony Talent (Hodes) MA Cultural Studies Graduate Certificate History of ArtBA (Hons) Creative Advertising ︎ janellejoycea@gmail.com https://janellejoycea.cargo.site/Vranjes Tue, 24 Dec 2024 12:17:13 +0000 janellejoycea_ https://janellejoycea.cargo.site/Vranjes <img width="793" height="1080" width_o="793" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eae181dcd7802862901b4a09de1e9dad1e7b4e6886ad86682813c08565e85c0d/1.jpg" data-mid="223764074" border="0" data-scale="99" src="https://freight.cargo.site/w/793/i/eae181dcd7802862901b4a09de1e9dad1e7b4e6886ad86682813c08565e85c0d/1.jpg" /> <img width="793" height="1080" width_o="793" height_o="1080" data-src="https://freight.cargo.site/t/original/i/105cee042a4128e9b1d99946adbc3a928ef28500cc778b0bf7fb6f2c945e51dc/2.jpg" data-mid="223764075" border="0" src="https://freight.cargo.site/w/793/i/105cee042a4128e9b1d99946adbc3a928ef28500cc778b0bf7fb6f2c945e51dc/2.jpg" /> <img width="793" height="1080" width_o="793" height_o="1080" data-src="https://freight.cargo.site/t/original/i/80706ece375a58a61fc88509535ca113ea9f04a17f9e27e04a2f0debd6fe2bf7/3.jpg" data-mid="223764076" border="0" src="https://freight.cargo.site/w/793/i/80706ece375a58a61fc88509535ca113ea9f04a17f9e27e04a2f0debd6fe2bf7/3.jpg" /> <img width="793" height="1080" width_o="793" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ee7df3608a23e6f4b2d2884ecd7ab1a0c3d03a63ee359b7334cb5d84c7cb82a/5.jpg" data-mid="223764078" border="0" src="https://freight.cargo.site/w/793/i/5ee7df3608a23e6f4b2d2884ecd7ab1a0c3d03a63ee359b7334cb5d84c7cb82a/5.jpg" /> <img width="793" height="1080" width_o="793" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ba11e6b306cc0ae102b866c2361744f4e7feed5422a7b394936d21e60fcf560/4.jpg" data-mid="223764077" border="0" src="https://freight.cargo.site/w/793/i/4ba11e6b306cc0ae102b866c2361744f4e7feed5422a7b394936d21e60fcf560/4.jpg" /> <img width="793" height="1080" width_o="793" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94470b533a6951e98859c515cf279daade875d5f7219708bf8891ee9e832c79c/6.jpg" data-mid="223764079" border="0" src="https://freight.cargo.site/w/793/i/94470b533a6951e98859c515cf279daade875d5f7219708bf8891ee9e832c79c/6.jpg" /> Client: Vranjes Fragrance HouseStudio: Made ThoughtDate: 2025 Brief Make Vranjes the most iconic Florentine fragrance house in the world by elevating their provenance story through their latest Eau de Parfum collection.Strategy Invite audiences to experience the real Florence, in every sense. Concept By using Italian words that capture very specific or ‘hard to translate’ meanings to name each scent, we gift a piece of the real Florence to everyone who encounters Vranjes. Together, each scent in the collection tells the real story of a day in the city; unfolding from morning to night and transporting audiences to the very specific locations, moments and feelings being evoked by each fragrance. &nbsp; Brand Narrative Eau de Parfum Narrative&nbsp; Naming ConceptProduct Naming Product Storytelling <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d631fcf4526c87509966604493775ac799ea2f9911ba2653b9164f8be25f4825/brandnarrative.jpg" data-mid="223764691" border="0" src="https://freight.cargo.site/w/1000/i/d631fcf4526c87509966604493775ac799ea2f9911ba2653b9164f8be25f4825/brandnarrative.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c27ed0a29d892949a3f83e45d9a351bd5d7b9beeb8c2cd9c368fa52fdc69f7b6/EDP.jpg" data-mid="223764735" border="0" src="https://freight.cargo.site/w/1000/i/c27ed0a29d892949a3f83e45d9a351bd5d7b9beeb8c2cd9c368fa52fdc69f7b6/EDP.jpg" /> <img width="2514" height="698" width_o="2514" height_o="698" data-src="https://freight.cargo.site/t/original/i/a94f6d1c82f5031f473478aeb67fca013f422572e0bb1dd04e482eeabc31f8d9/Screenshot-2024-12-24-at-12.27.51.png" data-mid="223764090" border="0" src="https://freight.cargo.site/w/1000/i/a94f6d1c82f5031f473478aeb67fca013f422572e0bb1dd04e482eeabc31f8d9/Screenshot-2024-12-24-at-12.27.51.png" />